Video Information

• A List of Video Connectors from Wikipedia
• Video Codec Comparison from Wikipedia
• Vimeo’s Video School
• Common Video Terms
• “A Video for Parrot’s Birthday” Script    See it!

Video Editors

• YouTube Online Editor FREE, easy online edits, cuts, transitions, audio, rearrange clips
• AVS Conversion Software $59 unlimited, Software includes 18 applications including video converter, video editor, video remaker, DVD copy, video recorder and video player. They also offer several audio applications, image software and other miscellaneous software.
• Adobe Premier Pro CS5.5: $799 (academic, non-profit discounts, upgrades) fast efficient, PC-based professional industry standard
• Adobe Premiere Elements 10: $99 Consumer version of Premiere. Rated the #1 selling consumer video editing software from January 2007 to March 2011.
• PowerDirector 10: $90 download now or order boxed, FREE limited trial version, fast, tools, large community
• PowerDirector 10 Tutorials

• –Ustream: Remove ads first 100 viewing hrs. $99/mo.
• –LiveStream: Remove ads will cost you $350/mo.
• –BrightCove: Start at $99 per month with limitations
• –JustinTV: $9.99 per month gets viewers ad-free video watching.
• –Stickam: Free site that features user-submitted pictures, audio, video, and most prominently, live webcam chat, a unique feature.

• –Metacafe-top-3 video site in the U.S., 12 million unique monthly viewers, ads before your video
• –Daily Motion: over 114 million unique monthly visitors (source: comScore, May 2011) 1.2 billion videos views worldwide (source: internal), ads before your video
• ™Here’s a link for the Top Ten Reviews –

Gary’s PowerPoint presentation.

The video below pretty much sums it up, but if you are looking for more guidance about how video can become a major part of your marketing plan and put you ahead of your competitor, join Gary and Margaret Dillard and our sponsor, the Small Business Development Center at  Cochise College, Sierra Vista Campus, Room 900 on March 21, 2012 from 9:00 am to noon. For more information and to register call Rachel at (520) 515-5478. Click here to see class details.

Rocco Zappia, Diane Conn0lly, Peter Stenger and Sean Trachtman

For several years, Michael has performed at the Boys and Girls Club of Bisbee Telethon and  I am so pleased that he and Diane asked me to join  the crew of “Michael Grande’s Arizona.” The show is set to debut on RFD TV this summer.

A vital member of the crew is Sean Trachtman of Bisbee Sound Studio who also works the annual telethon. It always makes my job easier when I have the privilege of working with Sean. He’s talented and knowledgeable. Many times, we can work on a production together without conversation.

See the Sierra Vista Herald article that was written last fall about the show. According to the article, the show will reach an audience of43 million households in the U.S. and also 20 million household in Europe. That’s great news for the Arizona tourism industry! Unfortunately, CableOne in Bisbee, Arizona doesn’t carry the channel. It’s available in our area on Direct TV, Channel 345 and Dish Network on channel 241. Click here to find out where you will be able to see it!

Self-Publishing Your Book Class

Handouts: PDF

How to publish and sell a print book with Lulu.com
At Lulu you’re free to create all sorts of remarkable works from photo books and cookbooks, to calendars and eBooks.  Today, we’re going to focus on teaching you how to publish your very own paperback or hardcover print book that you can sell to the millions of customers in the Lulu Marketplace, Amazon, and retail stores around the world.
Let’s begin by visiting the “publish” tab at Lulu.com.  You can select from a range of products such as photo books and eBooks, but for today let’s focus on paperback and hardcover books.
Step 1: Getting Started
Click the “books” tab. Here you can look over all your paper, binding, and size options.  Once you’re ready, click the “start publishing” button, which will launch the publishing wizard.
Step 2:  Selecting Paperback or Hardcover
In the wizard, you can choose to create a paperback or hardcover book.  The process is similar, but today, we’ll select “make a paperback book.”
Step 3: Title and Author Name
On the “Start a New Project” page, enter your book’s title along with your author name.  And decide if you want to make you book available to the general public.  Click “save & continue.”
Tip:  You can change your book’s availability and add an ISBN at anytime, but it’s important to note ISBNs can only be applied to certain book sizes.
Note to videographer – make public
Step 4: Choose Your Project Options
In this step you’ll apply your preferred paper type, sizing, binding, and choose a color or black and white interior.  You can get an estimate of your book’s manufacturing cost using the cost calculator in the upper right hand corner. Click “save & continue.”
Step 5: ISBNs
You’ll need an ISBN to sell through retail channels around the world.  You can add your own, or get a free ISBN from Lulu. Click “save & continue” to view all your ISBN options and you can save a copy of your ISBN to your computer.
Step 6:   Add Your Files
You can upload Microsoft Word files, PDFs, RTFs, or Images such as .jpg, gif, and .png files by clicking the “browse” button. Once uploaded, you’ll see your file in the “Project files” section.  Click “make print ready file.”
Step 7: Making Your Print-Ready File
If you’ve uploaded anything other than a PDF, we’ll convert your file to PDF for you. Review your PDF for errors, then click “save & continue.”
Step 8: Creating Your Cover
You can upload a cover designed by yourself, or you can pick from one of hundreds of our pre-made templates and themes that’ll make your work really stand out.     Further customize your work by adding images from your computer.  Click “upload your images,” then drag and drop onto your cover.  Rotate, resize, and add text as needed. When finished, click “preview and make print-ready cover.”  If everything looks good, click the “make print-ready cover” button.
Step 9:  Making Your Print-Ready Cover
Once your cover is converted to a print-ready file, review your PDF for errors, then click “save & continue.”
Step 10:  Describe Your Project
Select your book’s category, enter in any keywords to help customers find your work more easily, and add your description so readers will know what your book is about.  You can also set language, copyright notice,license, and edition, and you can pick a publisher imprint for your work. Once finished, click “save and continue.”
Step 11:  Pick Your Price
You’re free to set the price for your work beyond the manufacturing cost and you get to keep 80% of the profits.  Once you set your price, you’ll see a breakdown of how much you’ll make on every sale through the Lulu Marketplace, as well as any other retail channels you may have selected.  Once you’ve picked a competitive price, click “review project.”
Step 12:  Review Your Project
Lastly, you’ll be able to review your settings and make any changes by clicking the “change” button located in any given section.  Once you’ve gotten everything just the way you like it, click the “save and finish” button and you’ve successfully published a book on Lulu, ready to be sold to millions of customers all over the world. You can then view your book’s product page, purchase a copy of your work, or customize a preview for your readers.
Did you know?:  Author Mark Twain originally self-published Adventures of Huckleberry Finn in 1884 by selling door to door.  This work would go on to be called the first “Great American Novel.”
Be Remarkable www.lulu.com

Starter Kit

If you’re just getting your business set up online, then the Social Media Marketing Starter Kit is for you. The basics include:

• A ready-to-write self-hosted blog that looks just like a website (this booklet tells you why.)
• A Facebook business page, linked to the blog.
• A Twitter account, linked to the Facebook page.
• A YouTube “channel” that’s exclusively yours.
• An email account specifically for keeping track of all that.
• Two hours of training, in your office, so you’ll know exactly how to use your Starter Kit. With that training, you’ll get your first articles posted and shipped out to Facebook and Twitter and your first followers for your sites.

Price is $595.

In setting up your WordPress blog, we’ll give you five (5) pages, such as About Us and Contact Us, plus others that are individualized to your business. We’ll also set up the capacity for blogging and work with you to determine what the blog needs to contain and emphasize.

Please note that you’ll have to write the material that goes into your website, but we’ll give you all of the guidance you’ll need to make it come together.

In your training, you’ll learn how you can add more pages and get them into the menu and how you can post text, photos and video into your pages and into your blog.

Prior to doing any of this work, however, we’ll consult with you to determine exactly what you hope to achieve with your social media marketing. We also will work with you to determine if we need to customize our services for your particular application.

To allow you to better understand your role in getting your marketing set up, you’ll need to download and print out this form so that you can provide answers that we can use to set up your various sites.
Business Optimization Kit

If you already have your web presence, then the Social Media Marketing Business Optimization Kit may fill your needs. The package includes:

• We’ll set up Analytics on your blog/website AND teach you how to make use of the numbers. This is the most sophisticated analytics software available and it’s free! But it can inundate you with data if you don’t separate out what you want.
• We will “optimize” your website/blog so the search engines will love it.
• We’ll make sure you don’t keep getting “spammed.” (The best piece of software for this comes with a $5 per month pricetag. But it really works.)
• We’ll provide for regular automatic backup of your content.
• We’ll make your website/blog look good on mobile devices. There are a lot more smart phones being sold each year than PCs and this will allow you to reach these customers.
• We’ll teach you what you need to know about “tags” and show you how to select relevant tags and keywords for your site and for all the individual posts. We’ll set up all the site-wide optimization and show you how to do it for the individual blog posts.

We’ll also set up several other business-oriented plug-ins that will add value to your blog.

Price is $595.
Graphics Integration/Branding Kit

As your web and social media presence matures, you’ll want to starting thinking more about “branding.” An integral part of this is your look, your logo. You’ll want to make sure your look carries through on all of your marketing so your customers have no trouble picking you out of a crowd. Our Social Media Marketing Graphic Integration/Branding Kit gets this process well established:

• We will design your logo (if you don’t have one) and make it (or your existing one) “web-compliant.”
• We will integrate your logo, your image, into your website/blog, Facebook, Twitter and YouTube accounts so you look the same, all across the web.
• We will design your business cards, making sure they list your various social media accounts, and we’ll even give you the first 1,000 cards free.
• We’ll even write and distribute a press release to let world know about your “new and improved” place on the web.

We’ll also make sure the keywords or tags you are using truly are the best one for your business and are consistent across your marketing.

We’ll also write a more comprehensive “About Us” section for your website/blog, making sure that it enhances the brand you have developed.

Price is $595.