As more and more people consume the internet via their cell phones (The Economist magazine posted this morning that 46% of the world’s 7 billion people have at lease one active mobile device), there are more techniques to make that easier.
Apps is certainly one way, and we’re hard at work building a knock-your-socks-off app for Bisbee, but a simple, low-tech way that anyone can use is the QR, or “quick-response,” code.
Why, you might ask, wouldn’t the user simply type in url of the website? First, even on your desktop, you don’t like the idea of typing in an internet address. You’d much prefer to simply click on a link and get there.
And typing on a phone, with a single finger or with two thumbs, is more difficult. In addition, while your web address might be fairly straightforward, you don’t always want people to go to your home page and then find their way to the message your want them to have. [Read more...]