I’ve been reading The “You” Effect: How to Transform Ego-Based Marketing into Captivating Messages That Create Customers.

Probably doesn’t require much explanation about what it covers. As with most good business concepts, they’re pretty much self-evident once you slow down and think them through.

But some of the details in the book are worth telling you about. (And they may have some effect on our own marketing, as well.)

Author Tom Thrush talks about one of the big trends we’ll be seeing in the decade to come (the book was published in April of this year.) He points out that the internet has leveled the playing field, which is nothing new, but he says that to tell us that it means our marketing must become sharable.

No longer can we simply sell. We have to offer something that is valuable to a customer because it fulfills a need or solves a problem.

The best part of doing this is that the person who consumes the information we have provided will share it with her list or think of a few other people who have the same need and push our message on to them.

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As more small and micro business see the need for social media marketing, we’re seeing them at every level of experience, from absolute starters to experienced marketers.

And we’re seeing businesses with a full spectrum of needs for consultants as well. Some need only general guidance, some need regular sessions as they learn to do more and more and others simply don’t want to be bothered with setting up “all that stuff.”

Which this diversity of interest and training levels in mind, Prism Communications has introduced three packages, or “kits,” to help businesses move ahead with social media marketing.

The first is a “starter” kit that offers setup of all the basic social media, from blogging to Facebook and Twitter.

The second an optimization package for those who already are up and running, but want to be more effective and have more reach.

And the third is a branding kit that allows the business to create a graphic image and use that image throughout the internet and in off-line marketing as well.

All of these will be introduced at the Women in Business Conference tomorrow at Cochise College Sierra Vista Campus, sponsored by the Small Business Development Center. The price of each kit is $695, but $100 off coupons are available through Oct. 31.