I have to be somewhat careful about what I say here, because I’ve been a professional writer for the past 40 years and may not evince the sympathy you would expect. But believe me: I’ve stared at a lot more blank screens than you’d care to imagine!
Is that an easier question?
Also, don’t just see yourself sitting behind a computer, but put yourself into a social situation, talking with a few friends or customers. (With luck, they’re both.) Envision a recent conversation in which you chatted about your business. What did you say then?
If it’s like most conversation, there was a mixture of short statement, questions, replies and longer stories or explanations. And that’s what your social media marketing is about as well. [Read more...]