I have to be somewhat careful about what I say here, because I’ve been a professional writer for the past 40 years and may not evince the sympathy you would expect. But believe me: I’ve stared at a lot more blank screens than you’d care to imagine!
What I would encourage you to do, however, is to rephrase the question in the headline a bit. Since this is all about social media, ask instead, What should I talk about?
Is that an easier question?
Also, don’t just see yourself sitting behind a computer, but put yourself into a social situation, talking with a few friends or customers. (With luck, they’re both.) Envision a recent conversation in which you chatted about your business. What did you say then?
If it’s like most conversation, there was a mixture of short statement, questions, replies and longer stories or explanations. And that’s what your social media marketing is about as well. [Read more...]





These are a few of my favorite WordPress plugins
Some plugins are utilitarian, providing backup and stopping spam. Some are decorative, offering a better way of displaying illustrations. And some are business oriented, giving an easy to take the “old” blog to mobile devices.
Here are some that I install on every blog: [Read more...]