One of the advantages of social media marketing is that it can be done for free — in terms of cash out of the pocket, at least. Facebook and Twitter both are free and with a Blogger or WordPress.com account, you don’t pay a dime. Nor is there a cost for YouTube.

Blogger's free like a butterfly, but what does free mean? And can you afford it?

So if your micro business is just getting off the ground and you have lots of hours and no dollars, these services can be the way to go. It really doesn’t matter how many hours it takes to set up your accounts and you have plenty of time to learn the ins and outs of each process.

And then once your business takes off, you’ll be much more knowledgeable about each of the social media you’re using and you’ll feel more confident in making decisions about its place in your overall strategy. [Read more...]